What is SEO?

SEO is an acronym which stands for Search Engine Optimization. As known and referred to, SEO is mostly recognized by both tools, and techniques, related to and exploiter for optimizing sites for search engines that ensures a higher place for your sites in SERP (Search Engine Result Page).

SEO at AMCP

At AMCP, SEO projects are defined and managed into two recognizable branches as following:

Site Analysis (Abstract phase)

This section deals with all the SEO theoretical issues, matters and problems with your web page. Site Analysis tries to detect your web pages faults and errors with SEO. In short, this part seeks for following goals:

  • Detecting the problems
  • Discovering the cause
  • Providing the proper solution

Site analysis is known and referred to, as the first and primary step of SEO projects which is succeeded by Site Optimization. Site analysis seeks for detecting and discovering the faults that prevent your web page from mounting to the highest position and rankings on the SERP and so Google’s first page. Unlike the optimization projects, site analysis can be described and execute as short-term and long-term projects.

Short-term Analysis

Short-term analyses are temporary projects that enables you to get useful, practical and strategic data and information, about your web page and its SEO status. There are two kinds of Short-term analysis:

  • Subjective Analysis: in which you ask for analyzing certain and your own practical terms and variables.
  • Objective Analysis: that helps you to learn more about your web page’s status and manners from AMCP experts.

Long-term Analysis

Long-term analyses are available for at least a three-month period of time. Like short-term analysis, long-term analysis is also available in two major manners:

  • Subjective Analysis: in which you ask for analyzing certain and your own practical terms and variables.
  • Objective Analysis: that helps you to learn more about your web page’s status and manners from AMCP experts.

Site Optimization (Practical phase)

This part can be considered as the practical phase of SEO projects in which experts try to employ the techniques and tools to remove the faults and drive your web page in a much more efficient and profitable way that serves you with more visits, more views, more engagements, more clicks and so more transactions. Site optimizations projects are of a long-term manner that asks for a long-run monitoring and practice. In AMCP, site optimization projects are defined and dealt with, at least in a three-month period of time.

Preceded by Site Analysis, Site Optimization is the major, practical and the most important part of all SEO projects in which experts and managers try to deploy their built and defined solutions, to optimize the site for reaching certain objectives such as:

  • Increasing views
  • Increasing clicks
  • A managed and subjective user-flow
  • Developing users’ engagement
  • Increasing transactions

Site Optimization at AMCP

Unlike the common ideas, site optimization has proven to be a long-term, multi-dimensional and critical procedure that asks for considerable amount of time, energy and effort.