SEO: An Introduction

SEO is one of the hot topics and craze in the field of computer science and so digital media. It can lonely put and keep you in the limelight and serve you with more business opportunities, niches, and incentives. This note aims to take the first step to open the major path to better learning about SEO and all that it stands for.

SEO is the acronym of three words of Search Engine Optimization which is itself a branch of the term Search Engine Marketing better known as SEM. For more information about SEM (Search Engine Marketing you can see the related article.

Now the main discussion and questions are:

• Why do we have to learn about Search Engines?

and

• What is it with search engines that make them critical to modern business and commerce?

Why do we have to learn about Search Engines?

Search Engines are the golden gate to the world outside. They help you to reach your target zone, target product, services, and people as well. Each action is started by a search on a search engine and the search engine stays at the pivotal and driving part of the Purchase Funnel which stands for Asking, Attraction, Attention, and related properties. So if you want to sell your products and services, if you want to win more dealing opportunities and consumers, you have to be found on the First Page of the Search Engine Google.

Keep it in mind, you are at Google, or you are not at all.

What is it with search engines that make them critical to digital business and commerce?

There will be two types of businesses in the next 5 years, those that are on the Internet, and those that are out of business. “Bill Gates“.

But what is it after getting there in the digital realm?

Digitization asks for Search, and Search asks for SEO. This is recognized as the why of SEO, and the necessity of SEO for businesses. So you have got two ways, to digitize your business or hit the road. But if you dare to take the step into the digital realm of business, then there will be no choice except seeking for the top positions of the Search Engine which SEO deals with. Remember that without caring about SEO, you are just wasting your time, efforts, and resources which makes it wise to give an end to all of it.

But how to care for the SEO and how to keep the machine in progress?

SEO is reached and so ignited through the Smart Distribution and Use of Content. Unlike the common understanding of Content and Content production, we deeply believe that Content Creation is just the beginning step which is succeeded by Smart Content Creation and distribution which asks for learning about the insights and statistics you are fed from platforms like Google Analytics and other similar means.

So if you’re wishing and seeking a cemented position, make sure you are meeting both sides of SEO, known as Content Production, and Tracking Insights.