It all started with the development and increased usage of search engines, for finding and discovering desired products and services.

Ease of entrance

Ease of entrance is another major reason and origin of the exponential growth and usage of SEO means and techniques. Blogs, social media, forums, and CMSs, all made it easy to get there and show your business, products, and services that made the whole web, occupied by not dozens but thousands of sites, blogs, and other digital platforms that each one was seeking and yelling to sell its own goat.

Ask Google

Proud of established, the most accurate, and strong processing systems and algorithms, Google is there to help you distinguish your desired product and service among dozens of trash content and prank data.

Pick the first one

Just like other human behaviors and activities, the same story of the Economy goes for this task. Most of the prospects (If not all of them) will find it challenging to spend their time diving into the complex world and pages of SERP. So they pick those results flashing on the first or the second SERP and leave the rest. So no matter how dedicated and established your business is. In the digital realm, it is all matter of showing up and being in access at the first queries or you will lose it all.

Wrapping up

The mentioned demand from the prospects, multiplied by the ease of entrance and glass shopping powered by the smart and solid technology of the search engines, paved the path for a brand new type of marketing that we know as Search Engine Optimization. The more business and entrants play the game, the more complex and challenging the SEO will be. So as a business, you will find it critical to spend more time, attention, and budget on the SEO and related tasks that are leading forces and fuel for your profit and business as well.