On Content Marketing: Measuring the Results

As promised in the last post on Content Marketing, this post deals with and wrestles with the means, tools, and techniques to measure and quantify the results of your content marketing campaign, without which you are just buying a pig in a poke.

As mentioned before, content marketing stands for the type of program, schedule, and action plan that seeks to win the attention of potential customers, and stick by the old ones who are exploring their interests and wants. Measuring the results shed light on the way you have passed behind and wish to go ahead in the future. By quantifying the results, you will be able to highlight your weaknesses and improve your strengths in a more practical way.

How to measure the results of content marketing campaigns and programs?

Without quantification, there will be no usage and understanding of what you have utilized and the achievements it has brought to you. So it goes with Content and Content marketing. There should be ways to consider and deal with your marketing leads, goals, and transactions.

Tips to concern about content marketing

The are multiple tips and nuances to learn and consider about content marketing as follows:

• Content marketing is in close touch with SEO and Site-awareness
• Content marketing should meet people’s needs and interests
• Feedback from your audiences is a gold mine for your content creation quality
• Do not miss insights like Google Search Console and Google Analytics

Content marketing is in close touch with SEO and Site-awareness

Do not miss the point that content marketing is to increase your site’s awareness and place your site, on the highest ranking and position of the SERP. So one of the critical and considerable factors can be the ranking and position of your site on Google’s SERP. You can learn about this by googling your site and checking the SERP. Just keep in consideration that this position should be based on the keyword you are asking for. Then there are different results on SERP for different keywords. The higher your site stands on Google’s SERP, the more your site’s awareness.

AMCP media agency  content marketing and media consulting.

Content marketing should meet people’s needs and interests

Meet their interest, desire, and wants. This one stands in close relationship with your keywords, your business products, and your services. You can also exploit means like Google Search Console, and Google Analytics to learn more about the interest and demands your visitors are searching for on your web page.

Feedback from your audiences is a gold mine of your content creation quality

About each and every aspect of your life, you can exploit the power of feedback and responses to reduce your weaknesses and learn about your zone of power. The story goes the same with your web page and digital media. You can take advantage of the comments, left on your posts and pages. This is the same with counts of likes, comments, and shares on your social platforms.

Contact AMCP Media to learn about the best way of achieving insights on your marketing campaigns.

Do not miss insights like Google Search Console and Google Analytics

No matter how much you are armed with measuring tools and techniques, Google has proven to be the Golden Portal to the mines of the digital and virtual world. So you have to not only utilize Google’s services such as Google Analytics and Google Search Console but also consider the recommendations and insights you’re finding there. It is the same with insights on your Instagram page and Facebook.

Final thoughts

Just follow the progress and you will be surprised by the proper direction and driving pattern you are recommended from the insights of your users, SEO services, and digital consoles. Do not forget that progress without measuring is just idle to launch your content marketing campaign.