On Content Creation and its Benefits

There are multiple clients overwhelmed by the buzzword of Contents delivered from mouth to mouth nowadays (thanks to Covid-19 and Digitization). But

• What does it mean to produce content? and
• What is the necessity of content creation?

This note aims to discover the answer to the questions above.

AMCP Media, A leading brand of Content marketing and digital marketing

What is Content Creation?

Content creation is an ever-growing and ever-developing Process (not a Project) of Creating, and publishing the proper and functional content to the mass group of audience, for winning their attention and interest. In a more simple tone, Content is the flowing blood in the body of your medium that makes it in movement and keeps it alive. With no content, there is no dynamic, no interest, and no movement. But there are tips to discuss on the latter definition of content creation.

Each channel is a nest to its group of audiences

Content creation is:

Process: It is continuous and shall not be considered a short-term project to deal with.

Evolving (ever-developing): You have to make sure that today’s content is standing a head higher than yesterday’s.

Creation: It is a matter of innovation, the type of content you pick (depending on your business and your action plans), and so the audiences you aim to win. A music store finds it more useful to publish ear-catching content rather than other types.

Audiences: Who do you create for? Is it your Potential consumer, the real one, or the lock-in client? There are tips to consider for each group of consumers. (Then you have to deal with biographical and personal properties such as sex, age, education, etc.)

Channel: How and from which channel you’re going to transmit your content and convey your message? It is a critical point to learn because each channel is a nest to its group of audiences. It is not a wise choice to look for a fish on the ground, so it is to look for a writer on YouTube or Instagram.

Content is the flowing blood in the body of your medium

What Content creation is for?

It is a driving need to learn about your expectations from content creation and content marketing, or if content creation and content marketing can meet your needs or not. You have learned the basics of content creation and now you are to learn more about the purpose and the function.

Content creation and content marketing are to:

• Content creation for Informing customers and clients
• Content creation for Updating your medium and making it shine brighter (moving with the trends)
• Content creation for Introducing a type of service or product (just like old-school advertising)
• Content creation for Advertising and marketing (buzz-making and boosting your brand awareness)
• Content creation for Attracting new (potential) customers and clients
• Content creation for Satisfying old and loyal clients and customers

Contact us to learn more about Content creation and Content marketing. AMCP a leading media agency

Each bullet has its own story and description which is covered just below.

Content creation for Informing customers and clients

A simple blog or newsletter can be a good sample for this type of content creation which seeks to find and win the customers’ attention by nourishing them with fresh, trending, and useful content on different stories (definitely related to their commerce and business). No wonder why most websites are going to run their blog and newsroom.

Content creation for Updating your medium and making it shine brighter (moving with the trends)

This one can become a result of the latter one which is going to feed the audiences with trending issues from different (mostly general) aspects of society and life. Trending content seeks to win the attention of a huge mass audience by riding the trends.

Content creation for Introducing a type of service or product (Old-school advertising)

This way of content creation aims to enhance brand awareness and convey new information, learning, and ideas about special products or services to the target market, audience, and potential consumers as well. Just like old-school advertising, this type seeks to win the consumers’ attention through attractive and shining content.

Content creation for Advertising and marketing (Buzz-making)

Unlike the first category, this type is exploiting the past reputation and consumers, to hunt new ones to feed the company with a larger market share. Repetitive content creation on the same idea, goal, and message, is the major task of this category that seeks to shed more light on the business, product, or service, by using buzz-making as leverage. Buzz-making ads are mostly recognized by the public messages, concerns, and agenda that can affect a wide range of audiences which feeds the company with more leads.

Content creation for Satisfying old and loyal clients and customers

These types of Promising Content, are the old ways that companies use as leverage of satisfying the present, loyal, and long-term consumers. At this step, companies will learn more about people’s wants, and try to meet them by providing satisfying and customized content.

Final leakages

There’s no medium without content, no advertising, and no customer as well. Unlike the gone days, the transparency and fluidity of Information Technology and Digital Media as well, leave more space for dealing with content creation and recognize their major role of attracting new consumers, while satisfying the loyal ones. Just make sure that you are using the right content, for the right goal, and casting at the right audiences.