Covid-19: A Threat or An Opportunity

Despite the nagging and public dramas, Covid-19 (from a Digital marketing perspective) has proven to be a promising and unique opportunity for businesses to get there online and cement their brand awareness through effective and well-adjusted application of digital marketing instructions.

But is it a threat or an opportunity?

The binary of Covid-19, Digital marketing, is known as a dual-sided problem that can be considered as a threat and an opportunity. It all depends on the way you expect to behave it.

• You are staying away praying for the proper time to start your business: Then it is a threat
• You have just launched your digital business and are seeking for promoting your business: Good, Luck. It’s an opportunity

Contact AMCP and learn about the brand new ways of being heard and seen

Digital marketing agenda for days of Covid-19

Generating/Enhancing Your Brand Awareness

Thanks to the #stay-home movement, Covid-19 is going to be known as the most online era of all time. There are lots of potential consumers and customers staying home (staying online) seeking for you to supply their demand. Taking the considerable amount of people staying home, and staying online, Quarantine is proven to be an unrepeatable opportunity of letting them learn about your brand, enhance your brand awareness, and cement your seat as a major player in your business.

Remember that each post is known as a Lottery Ticket, so increase your chance of winning by getting more tickets

Content Marketing

As mentioned earlier, without content, there’s no expectation for hits and visits. Content marketing taps on utilizing content in an effective way which can ensure an enhanced brand, attraction of new consumers, and elevate present ones, to the higher steps of engagement and transaction.

But what if there is no visitor to use your content?

Content creation is the primary level, but what comes next?

What is the usage of content with no visitors?

Content creation and content marketing shall be considered as two separate sections one seeks for finding new visitors (enhancing brand awareness) and the other wishes for providing convincing information and facts to promote specific products, and services, and satisfy current customers.

In a Covid-19 marketing agenda, it seems more satisfactory to exploit content creation as a weapon for hunting new visitors and enhancing brand awareness.

Is it the final goal to create content? What’s next?

It is not the last mission. Publishing the content in an optimized and accurate way is a leading task. The task should be established enough to make sure that your content has been diffused across the target audiences, target zone, and marketing target. Here’s the realm in that SEO is known as the dominant player.

SEO

It’s not just you, other suppliers are also standing there, promoting their business, seeking new ways and means of publishing their new content and trying their chance for stealing new eyes and attention. Here’s the step that SEO matters the most and is known as the final complimentary of the last steps.

SEO is needed to not only publish your content in an optimized way but ensuring that your content is enhancing the position and rating of your site on the SERP (Search Engine Result Page).

Solutions for Content Marketing in the Days of Covid-19

Entertainment and Health (Type of Content)

The type of content is a more important issue that the content itself. Staying at home, people will seek for better means of quenching their fear of Covid-19 dramas, spending their time, and learning more about ways and treatments of caring their health. All of these, call for providing them with types of content that entertain them and so improve their skills in health care.

Social media (Distribution Channel)

Staying at home, fretful about news and drams of covid-19, and losing friends and families, people will seek more communication tools and will stay at the communication colonies and platforms as well. So it will be not smart, but an essential choice to stay on their path and meet their needs while communicating with each other. It is highly imperative and recommended to exploit Social media (esp. Instagram, and Twitter) to win the attention and eyes of the audiences with the highest potential.

Stay home, Stay online

How to ensure that the created content is transmitted to the right audiences?

Unlike the gone days, thanks to digitization, businesses are today enjoying a wide range of insight-providing applications and means such as Google Analytics, Google Search Console, and also embedded insights through social media such as Instagram, and Facebook. Here’s the mission that calls for Digital Media Analysis. You will have to ask digital media analysts to help you. You can also employ a Digital media manager, or SEO manager to carry out the task.

Final Considerations

Opportunities

• The most online people of all times
• Ease of entrance (Free means and channels)
• Ease/speed of providing content

Threats

• Established digital businesses (a threat for new entrants)
• New entrants (a threat to former players)
• The multiplicity of players and content creators

Unlike the common approach against the current pandemic, we deeply believe in the potential inside of it and tend to seek the silver lining of it. The results are not made by the action itself, but by the way, you react to them. Covid-19, with all dramas and crises, is known as fertile land for planting new seeds for launching your digital business or promoting your current one. It all depends on the way you take it. #Stay_home is going to open a new window to the new era which is highly developed and empowered by digital communication and digital interactions as well. It’s all up to you how to exploit it or let it exploit you.