As a Digital marketing agency, we are often faced with clients who are totally overwhelmed with the technical and scientific jargon of Digital marketing, making them unable to learn about their options and constructive solutions. Due to the wide and rich concept of Digital Marketing, clients take it as a baffling idea which makes them take #digital_marketing as a could, more than a should. This note aims to dive into the issue, explore all the dimensions, and submit a comprehensive, yet practical, understanding of Digital Marketing.

The following issues will be discussed in different notes and posts to fully cover the idea:

• What does a digital marketing agency do?
• Which digital marketing course is best?
• How does digital marketing work?
• Can digital marketing save your business?
• When does digital marketing start?
• Why digital marketing is important?
• Will digital marketing replace traditional marketing?
• Where digital marketing is used?
• Are digital marketing agencies profitable?

Digital marketing in a nutshell

Digital marketing is considered an outcome of evolving digital media. Digital marketing seeks to win new customers, through the effective use of Publishing content, communicating, and analysis. There are three functions and means for implementing digital marketing techniques that are discussed as digital marketing branches.

Digital Marketing Branches

Unlike the common belief of clients, digital marketing involves a wide range of branches, tools, and techniques, that are wrongly considered separate parts of digital marketing, while they are tightly interwoven.

SEM (Search Engine Marketing)

SEM, #serach_engine_marketing, is the core and analytic side of digital marketing which helps clients and businesses with critical insights into the marketing process, strengths, and threats they are facing through their marketing journey. Search Engine Optimization or simply #seo remains as a child for #sem that ensures the optimized process of digital marketing, so the business finds it easier to reach a favorable lead of its own.

Social Media Marketing

#social_media_marketing cares for the communicative side of the story and is there to meet clients with their social and communicative needs.

Social media, from a marketing perspective, is fully engaged with communicative functions like learning about people’s ideas, feedback, wants, and concerns. In a traditional tone, Social media marketing can be known and recognized as a digital PR that follows the same goals and agenda, in a digital and social medium.

AMCP, A new Generation of Digital Marketing and Content Marketing

Content Marketing

No #content, no medium. Content has become a prerequisite to the selling process which is a must of your marketing process (no matter which type). Looking into deeply, you will learn that each and every function and aspect of Marketing (no matter which type), deals with a special content of its own.

Aside from the mentioned story, Content marketing, from a marketing perspective, looks for satisfying people and potential clients, with informative ideas, stories, and descriptions about the targeted product/service, for the targeted clients/consumers.

Closing thoughts

Unlike the way it looks, Digital marketing is just taking steps on the path which has been covered by Traditional #marketing in gone days. The major and outstanding differences lie on the intelligence side which lets the process be established in a smarter way, with more accurate achievements. So do not let the new disguise, make you neglect the old requisites foundations of marketing, on which the digital one is standing.